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- The fundamentalist witness refused to take Cartier seriously in the Al -Hour market.
- Cartier turned her focus to make her own moves in the first decade of the twentieth century.
- By 2025, Cartier is one of the most important brands in the world.
It is funny how the pendulum swings. For decades, the fundamentalists refused to take Cartier seriously. For them, a jeweler was wandering in keeping time. Design masters, for sure, but not the real watchmaker. While Cartier’s cutting was undoubtedly elegant, she was often working with third -party movements and built with aesthetics, not engineering, in mind.
This did not sit well with the traditions. This was the Patek Philippe, Vacheron Constantin and Audemars Piguet. The type that appreciates heritage, valeper at home, and mechanical complexity above all. For them, the watch industry was about what was placed inside. On the other hand, Cartier created the aesthetics of design and watching watches.
Cartier was just a jeweler
Cartier reputation as Mason de Lux Known for the fashion hours inlaid with diamonds, it did not help either. It was beautiful and popular things between the fashion circles forward, but the traditionalists will only see them as delicious golden hours with quartz movements, which during the seventies and eighties served as death for mechanical credibility.
This is because quartz watches were cheap, produced by the mass, and are linked to the so -called “quartz crisis”, which destroyed almost Swiss mechanical watches. Cartier embraced her and sold it well, and did so. But for the Hurians, this was to the Sacrilege border.
A mosque culture at the time was also very displayed. He preferred secret wealth and technical mastery. There was some snobbery for that. Cartier, with his Parisian taste, celebrity agents, and the first obsessive legacy, was seen as very glamorous, very commercial, very “fashion”.
So while this French luxury Mason He was very successful and culturally influential, which everyone wore from Andy Warhol to Princess Diana, and was not taken seriously by the mechanical watch community. It was respected, he even loved, but rarely respected on the “right” road manufacturing He was.
Now, Cartier is one of the most important watch brands in the world
Quickly forward until 2025, the narration turned. After a series of display versions in Watches & Wonders, starting with the Repeated Louis release to the highly compensation guachets, Cartier is now firmly in conversation. Not only as a symbol of design, but as one of the most desirable names in making modern watches.
Cartier’s dangerous turning towards the high hours industry began in the early first decade of the twentieth century when Carol Fortaire Casabi was appointed as head of the movement’s creation. Technical genius and a former winner in the prestigious Prix GaiaForestier-kasapi was already known in the industry for its innovative work in Ulysse Nardin and then in the manufacture of Horlogère de la Vallée de Joux (which has developed brand movements such as Audemars Piguet and Tag Heuer). Cartier brought it with a clear summary: raising the authenticity of the brand from the inside from the inside to the outside.
After its launch Beautiful watches industry Section, Cartier began to develop suitable internal movements on a large scale, in particular manufacturing In La Chaux-De-Fonds, create everything from Calibres and bone Tourbillons to innovative concepts such as the first identifier and the second identifier.
Then came a re -launch Cartier Privif A group in 2015, which turned into a pivotal step in the history of contemporary Cartier. This series targeted the plural enthusiasts quietly in knowledge, and reconsidering the forms of historical situations such as Tank Cintrée, Tonneau and Cloche, and its associate with sophisticated mechanical movements. It was an elegant and loyal version designed to beat the fundamentalists who once rejected the brand.
By 2020, this slow strategy began to pay: Cartier is no longer just a jeweler with a monitoring department. The presidents were turning into full manufacturing With historical influence, the credibility of a mosque, and the language of design that no one can touch.
Watch and wonders witnessed 2022 and 2023, especially 2024 and 2025 Cartier, the theft of the show. The re -launch of the most famous brand icons would push this historic brand to the top of the cup list for all, ensuring that Cartier will enhance his legacy as the master of design, and finally, finally, loved to the slave. It turns out, Mason After it was removed once because the method of the material may have played the long game all the time.
