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“There is a good future for printing,” says PLYMOOOTOT Chronicle, like Vinyl, says there is a “good future for printing”.

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The editor of the monthly free newspaper said that the success of his title shows that there is a “good future for printing”, which is similar to the means to restore sales of values ​​in vinyl.

Instead of blurring the print, Chris Gerdler said, “The technology has made” more investigative “spread to the small teams.

Chronicle is delivered to 92,000 homes around his mother city every month – a number that has not changed since 2018 – and is fully funded by advertising.

“Our focus is on positive news,” Gerdler told Press Gazette. “We do not participate in the negative media coverage that, it is clear that the main organizations need Clicbait or their sales …

“I think this is what people welcome. We often get email messages from people who say:” Wonderful edition, all this wonderful and positive news. “We live in a world of the leading major headlines at the present time, so we are trying to balance locally with some news, good achievements and prominent landmarks.”

In addition to Plammouth CronicCornerstone Vision (which Girdler is the owner of a third of which) is published on a shiny magazine on behalf of the Devon Chamber, and has previously dealt with advertising sales for many of the England Church newspapers. The company has reported to employ nine people in its latest account.

What is now the Plymouth Chronicle, which was launched in 2001 as a 16 -page advertising magazine distributed to 60,000 homes throughout the city. The Tabloide newspaper became carrying local news and information in 2010 and re -launched it as a standard standard in 2018. The name, chosen by Girdler’s colleagues, is a reference to his old role in his twenties as an editor of The Reading Chronicle, today part of the Newsquest.

Chronicle publishes four versions that are delivered to four different parts of the city. Although the population receives only one version every month, the four different versions are published and delivered in consecutive weeks: some content is common across the versions while some of them are related to the relevant part of the city.

The publications, which often contain advertising publications, each reach between 20,000 and 25,000 homes, are delivered by “a large number of younger teenagers, such as boys and old girls.”

The city’s main printing competitor, which reaches Daily the Herad, was average trading for each version of 3,022 in 2024.

The paper content often focuses on events and activities coming in the city, as well as what is happening with the Playmouth City Council and the local voluntary, societal and charitable groups. The paper was constantly carried four pages of the health content funded by the council during the peak of the epidemic, which Gerdler said, “The value of printing was shown instead of digital …

“The city council has created that there were a large number of population who could not access digital, online or web, and they rely on printing and traditional communication style.”

But although the revenue flow, the contraction of the public advertisement meant that they had to reduce the size of the work by half: Girdler includes the entire editorial team, along with some book of columns and a colleague who undertakes the digital presence of the paper.

Today, Chronicle advertisers are generally from small companies and merchants, although Girdler stated that IKEA is also taking ads.

The free newspaper “Love Students” for its lists services

In response to a question about the amount of the runway he saw for printing in the future, Gerdler said: “I can remember the time they said that technology will kill print. But in reality, progress in technology made print more possible printing [for] Small teams of publishers and journalists.

“So I would like to think there is a good future for that, because if you are thinking about how to increase vinyl and book sales to the increase – I think there is a kind of modernity … over time, and may return to confidence in old formats.”

Girdler admitted that the paper generally has “more elderly readers”.

“But it is interesting, we received some notes from the Union of Students of the University of Pleimouth to say that students love the paper because they got the events of events – everything from the sales of the mixture to vehicles and concerts. This was an interesting encouragement.”

There are challenges to work, however.

“It would be wrong to say that we have not seen a decrease in the advertisement, because it was certainly there in recent months,” he said, adding that the wider total economic environment means “a lot of uncertainty.”

“There were a number of cases of failure of work in Pleimouth as it was all over the country – some of which are large, some of which are small. Everything from a large construction company to a motorcycle agent and even a vegetarian restaurant.

“God has bestowed that we have a newsletter, which works well … then we develop more revenues as part of the marketing package … We can provide a mixture of publications and digital for advertisers. But I think we are entering at a time of very volatile water.”

Gerdler said the digital income is still small, but “we hope that is evolving.” He said that the planned local government can have an impact on a chronic.

“I think we only want to continue serving the city, providing the population with good, positive and optimistic stories and images, and we hope that the economic growth that the current government is paying for.”

When asked whether he was using Amnesty International in his work, Girdler said no, but the colleague who deals with their digital directing uses it as an experience tool, especially to red coordinate social media content.

“I will not tell you how long I was in the press,” he said. “Let’s say that I started on hot metal days.”

Email piged@pressgazette.co.uk To refer to errors, give the story tips or send a message to publish on the “Letters Page” blog

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