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Chicago – They say that necessity is the mother of invention. In 1957, the Chicago barber took this old saying.
When Farid B. Laoster is to find hair products needed to serve its American customers of African descent, the light bulb was launched, and decided that it would make it.
Fred Luster SR started Sell his goods from his car box, bright products were born.
The basic pillar of the day was “Leicester style”, which was cream for men. During that time, many famous black artists, such as Sammy Davis Jr, wore. And temptations, among others, their hair straight. Therefore, when straight hair became anger, the generous luster style has become the great seller in Luster.
Today, the company continues to flourish, as it is one of the Chicago care providers for hair care and beauty products specifically designed for American -African poetry.
Luster products remain a 100 percent black company, owned by the family, and it is proud to manufacture products in the same city that started everything. Farid Loster’s son, Gori, runs the work, as many other family members, including his daughter, Risa Loster, the company’s marketing director.
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Rish Laster remembers stories about how her grandfather, Farid Laver, creates his children, including her father, Jorie Luster, who works in the barber store that helps them when they were young. Jorie Luster remembers how his father will get the login request so that one of his employees can buy a house. It was not possible for Farid Loster that his company had grown to become a vital part of society.
The time companies reflect at a time when the industry reflects the “beauty standard that was not normal for us.”
Resa Luster detailed how one of her professors said she could not have a work interview with curly and natural hair. Jorie Luster announced that one of his luxurious moments at work was “when the company moved to the hair of the texture.”
Currently, Luster Hair Care contains 125 different products, all of whom are manufactured in Chicago, including shampoo, air conditioners and natural products sold in about 70 countries around the world.
Jorie Luster passes around glowing messages from customers so that its employees can feel the effect of their work. After reading one of a woman who has been using luster products since the eighth grade, Jorie Luster said, “What a beautiful certificate of a company we do!”
When your last name is luster and there is a stir for shiny hair, making wonderful hair products is your fate.
