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Humanity uses stories to educate and motivate people, from the first days of the cave residents who draw scenes inspired by their surroundings on the walls of their homes. They often depicted the animals that they lived between, with many paintings that show groups of people who were immersed in hunting. These paintings have told tales of young people, as we learned valuable lessons about what kind of life awaiting them. For a young man who looks at these paintings on the roof and the walls of his cave in light of fire in the record of the record, the stories he tells are similar to watching a movie in a dark cinema theater.
\ As humanity has evolved, and so did its ability to tell emotional tales about myths, folklore and religion to each other. The contract that such live images have been planted in the minds of people have become indisputable, and this is still true to this day. Look at the world around us, and you will see people go to war on religion and imagine the historical errors printed on their minds, thanks to all the stories that he heard about this.
This happens because humanity is more emotional than rational. The reason for this is that humans are not completely different from other animals in that they mainly interact on the basis of instinct, instead of any well studied argument. The only difference is that humans have a much better ability to communicate with each other and that they are able to express their hopes, concerns and aspirations. This is something they do better with the help of telling stories.
\ Marketing intelligence knows that the best way to communicate with their target audience is on the emotional level instead of reality. This led to the emergence of the advertising industry, whose basic function was to connect an emotional producer to a possible customer by linking a story around it with the latter. The advertisement worked well for a very long time, but in the end, she wore her magic with the intended target audience that was postponed by the stains of the ads concerned. It is no longer associated with the brand’s synthetic emotions.
The emergence of the digital age and the age of social media, which enabled customers to engage in actual time with brands and other consumers, the death of traditional ads seemed as he knew them. Instead, consumers shared their personal stories about their realistic experiences with the relevant brands. These brands were forced to invest in long -term personal relationships with their customers. The only way to do this was to exchange stories with them.
\ This does not necessarily need to use the brand only, but more about what is going on in their lives and helping to find what they are looking for or they are looking for. The brand is still present, but as a friend and agent enabling more than one product or service to be sold. People feel bored of manufacture and accuse originality. This is why we see the cinema industry in recession. People prefer to see YouTube videos for people like them doing things that are interested in instead of watching fake championships and dramatic scenarios that traditional cinema throws.
\ If you can invest your customers in your brand through the stories that relate to them, you will not only make the payment of customers from them, but also the loyal defenders of your brand. They will buy your brand not because you sold it to them, but because they bought it from you, because it is the natural thing for them.
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