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What is the biggest difference between Elon Musk And the CEO of Onions? “I know I am not funny – and he has no idea,” he says. Ben Collins, The former NBC news correspondent who bought the satirical newspaper with the founder of twilio Jeff Lawson last year. Within 12 months since then Onions I reached new comic altitudes – see: viral addresses like “Do not believe the nation on the part of Harvard”– While increasing its cultural mark.
But again, Collins says, because he was smart enough to leave the actual comedy of the experts. “Certainly people who will come here and be like,” I am the funniest man in the world. Let’s go to attacking converts or something like that. This will be their copy of what is ridicule. Just like, for example, the “cause” song by Hopastank is too Technically Music, not the type of music I want to listen to. “
Instead, Collins focused on obtaining it Onions The resources you need strongly, as well as trim the nonsense so that the paper content can shine. “We took this thing that was dying slowly on the Internet and turned it into a real newspaper and a much larger business,” he says exclusively Vanity Fair. “There was a Boner advertising shawl that covered all our content, and you could not read it. We got rid of all of this. We reset the revenues to zero for a month or two while we discovered how to make a paper to tens of thousands of people.”
Collins expanded employees from 14 employees to 27 employees; Eight others are expected to be employed by the end of the year. Resources have invested in the video content, and re -launching the satirical simulation of the TV Simulation “ONN” OnionsPrinting arm, which was initially folded in 2013.
“I do not say that every newspaper must return and print immediately. Observer in New York, Or whatever the curse, I do not think it is supposed to start doing this shit. But we can be funny in printing, and people like to get something nice in the mail. “Although he is rushing that, in some respects, he was lucky, Collins also has a game plan to create a prosperous brand in the twenty-first century whose participation with other publications-” We want to help others soon. “
In making a decrease where everyone is obsessed with more, Collins Onions It grows legally. He says, “It is like a miracle.” “I hope that the media does not have to collapse until people are forced to look at us as a model to earn money and success, but we are here.”
Below, Collins sits for a long conversation about leaving NBC news after the dispute with Elon Musk, his romantic relationship with ambitious politician Cat Abu Ghazaleh, condition OnionsAttempted Infowars, And much more.
Vanity Fair: I was a reporter at NBC News before you became the CEO of Onions. How was this transition to you?
Ben Collins: I used to be a correspondent for misinformation. I was covering all these bad guys. There was a heart that was replaced two years ago as I started seeing my superiors thinking, like, uh, will continue to report Elon Musk? This is not a great thing. Everyone can see them shaking their hoops. They were like fascism, and he still does this? So he was strange and embarrassed last year in my job.
I think I have some modifications of social skills. I can read the room. I know when I don’t welcome there anymore.
Have you felt that they were doing anything to hinder the actual press?
O shouted. I got hanging Because it means very Elon Musk. By the way, that was basically just reporting it. Nothing was crazy.
After that, I realized my time in this peacock short. When I saw Onions It was for sale, I realized that I could not have to live all my life in this dark hell. I started chasing this thing, and we really saved what we now call death from artificial intelligence. Or the meters of Decabillionaire, which is concerned about the white genocide.
